Book: Creativity, Inc.

Problem-solving at its best. The problem at hand is how to build a sustainable creative culture:

What had drawn me to science, all those years ago, was the search for understanding. Human interaction is far more complex than relativity or string theory, of course, but that only made it more interesting and important; it constantly challenged my presumptions.

The book follows the path of Pixar, Inc. Along the way Ed Catmull (one of its founders) both reveals the core of what’s needed for few hundred people to work together to build a great product and shares a lot of tactics that either did or not work for Pixar itself.

If you work or play with groups of people of two or more, I would recommend you have a look at Creativity, Inc.

P.S. You might also want to check out Dave Martin’s 36 Things You Might Take Away From “Creativity, Inc.”

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